The fortunate bunch who've earned the top spots in organic Google search rankings often reap the rewards of more website traffic, product sales and lead generation.
People want to hear goodstories. Certainly, stories can be told in many different ways, but it’s how it’s told that makes it engaging and it needs to work well with the medium in which it’s presented. So how can we do that? What is the best story structure to follow to build tension and actually tell the story?