Branded Content

What is Branded Content?

Branded videos are pieces of content that you put out in the world for the sole purpose of entertaining and delighting your audience. A key differentiator of these is that they’re not self-promotional in any way — instead, they focus on entertaining telling stories with your brand strategically placed throughout the content.

Video marketing funnel graph showing the awareness and retention stages of the customer buying journey.

When and how to use them

Branded content is often deployed by established brands typically within a defined public relations strategy. They’re best suited for the retention stage of the marketing funnel, and can sometimes be effective in the awareness stage since this type of non-promotional content has a high likelihood of being organically discovered.

Anatomy of a Branded Video

 

  • Short and sweet

  • Not self-promotional

  • Tells a story

  • Feels genuine and authentic

  • Can be good as social content

 

WHAT IS THE TURNAROUND TIME?

It takes around 4- 8 weeks from the discovery phase to the launch of your video.

HOW MUCH WILL IT COST?

Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.

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