4 Insights to Understand Your Video Ad's Performance on Facebook

4 Insights to Understand Your Video Ad's Performance on Facebook

So you’ve posted your video as an ad through Facebook, or you’re considering it- after all, the algorithms it uses to reach a specified audience are considerably useful, as are the many tools and insights that come with using Facebook ads. But how exactly will you know if your video's performance is aligning with its goals?

How to drive conversions with video across every stage of the Marketing Funnel

How to drive conversions with video across every stage of the Marketing Funnel

From the moment a potential customer learns about you to the moment they buy, to the moment they talk about you to their friends, you have the opportunity to create conversions at every stage of the marketing funnel. In this post we’ll show you how to drive conversions by leveraging each platform’s strengths and audiences.

3 Effective Movie Editing Techniques that You Can Apply to Your Business Video

3 Effective Movie Editing Techniques that You Can Apply to Your Business Video

Have you ever clicked on a business or commercial video and right from the get-go you’re snoring or even worse, you hit that ‘X’ button on the top left corner? We’ll share some insights on how to keep your viewers engaged from start to finish and maybe even hit the ‘rewatch’ button once it’s over.

Does your video have structure?

Does your video have structure?

People want to hear goodstories. Certainly, stories can be told in many different ways, but it’s how it’s told that makes it engaging and it needs to work well with the medium in which it’s presented. So how can we do that? What is the best story structure to follow to build tension and actually tell the story?