video marketing

4 Insights to Understand Your Video Ad's Performance on Facebook

4 Insights to Understand Your Video Ad's Performance on Facebook

So you’ve posted your video as an ad through Facebook, or you’re considering it- after all, the algorithms it uses to reach a specified audience are considerably useful, as are the many tools and insights that come with using Facebook ads. But how exactly will you know if your video's performance is aligning with its goals?

How to drive conversions with video across every stage of the Marketing Funnel

How to drive conversions with video across every stage of the Marketing Funnel

From the moment a potential customer learns about you to the moment they buy, to the moment they talk about you to their friends, you have the opportunity to create conversions at every stage of the marketing funnel. In this post we’ll show you how to drive conversions by leveraging each platform’s strengths and audiences.