Comedy | Bloggers & Influencers
The struggle is real
Linda Hoang is an Edmonton-based food, lifestyle, travel and pets blogger. She loves exploring her city (and others), and loves highlighting some of her favourite spots, places to eat and things to do on her blog. She is also the founder of the Edmonton International Cat Festival and Instagrammable Walls of Edmonton Photo Walks, and a Digital/Social Media Strategist by day. She has two cats, two dogs, and an awesome Instagram Husband, Mike.
1. The Idea
Inspired by the 2015 'Instagram Husband' video by The Mystery Hour, and the all too-real experiences of Instagram Enthusiast Linda Hoang and her real-life Instagram Husband Mike Brown, the Instagram Husbands' Conference pokes fun at the concept of Instagram Husbands while offering a solution to the constant disappointment Linda and others like her feel when their partners take photos of them.
Wouldn't it be great - Linda thought - if there was some place she could send Mike where he could learn to be a better Instagram Husband? Like a conference or something?
Mike's response: "You would think we're at a conference learning, but actually we'd just be drinking at a bar, feeling sad about our lives."
2. The Approach
Gathering a troop of Instagram Husbands would not be a difficult task as Linda already had a few candidates in mind for this.
That is how she recruited:
Mike as a Basic Instagram Husband
Tyler as a Duped Instagram Husband
Ryan as a Hungry Instagram Husband
Phil as a Hipster Instagram Husband
With that sorted out, and a script that covers all the classic scenarios these guys live day to day, we set forth to capture the struggle of all Instagram Husbands out there.
3. The Results
The Instagram Husbands Conference video was warmly received, generating earned media opportunities with networks like CTV, and approximately 20,000 views across social platforms.
Sadly, the Instagram Husbands Conference is not real, although it should be. A whopping 50 DMs to Linda's inbox prove that there is a real appetite for this conference to happen and for insta husbands to step up their game #thestruggleisreal
Linda, you know where to find us whenever you need an explainer video for your upcoming conference!