We are a team built on a common passion for good storytelling.

 

That is what drives us every day in a joint quest of constant learning, self-improvement, and ultimately helps us push the boundaries of our medium.

We know it makes all the difference in the world when you can count on someone to have your back, that is why we inject that passion into everything we do.

 

This is the core team and talent at your disposal.

We pack over 25 years of combined experience in video production, marketing, PR, product development, and customer experience. 

We’re a growing team of in-house specialists because we believe in developing in-house talent, which translates to more seamless collaborations and better finished products for our clients.

 

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Amro Maghrabi

FOUNDER & MANAGING DIRECTOR

Our pack leader and cinematography champ. Amro’s wealth of knowledge in business, marketing and storytelling enables him to inject sound strategy and creative into every project.

Education

Video & Film Studies, Art Institute of Vancouver | Public Relations, Grant MacEwan University

Experience

Marketing & PR, Creative Direction, Cinematography, Entrepreneurship.

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Jeff Khounthavong

POST PRODUCTION LEAD

Whether it's food or a video, Jeff ingests, cuts and mixes like a boss. He is a post-production powerhouse with an insatiable hunger to constantly improve his craft.

Education

Visual Design, NAIT

Work-Hard Ethics, Life.

Experience

Filming, Editing, Dreaming.

 

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Pablo Herrera Cruz

HEAD OF PRODUCTION

If you need anything, ‘Talk to Pablo’. He oversees the production management of all our work, making him the hard-working link between our team and yours.

Education

MA in Economics, University of Salamanca, Spain | BA in International Business, Copenhagen Business School, Denmark.

Experience

Producer, Strategist, Project Manager.

 

 
 
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Luke Sherlock

ASSISTANT EDITOR & ANIMATOR

Keyframe wizard who speaks the language of animation and motion graphics. Luke has a mediocre sense of humour and lives for awkward situations.

Education

Digital Media and Animation Production, Edmonton Digital Arts College

Experience

Animator, Designer, Storyteller.

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Emily Ritchie

PRODUCTION COORDINATOR

With the drive to make exceptional work, Emily understands the importance of efficient coordination of every aspect of a production, transforming concept development into effective storytelling.

Education

Film Studies, University of Alberta

Experience

Production Coordinator, Writer, Director.