The fortunate bunch who've earned the top spots in organic Google search rankings often reap the rewards of more website traffic, product sales and lead generation.
So you’ve posted your video as an ad through Facebook, or you’re considering it- after all, the algorithms it uses to reach a specified audience are considerably useful, as are the many tools and insights that come with using Facebook ads. But how exactly will you know if your video's performance is aligning with its goals?
From the moment a potential customer learns about you to the moment they buy, to the moment they talk about you to their friends, you have the opportunity to create conversions at every stage of the marketing funnel. In this post we’ll show you how to drive conversions by leveraging each platform’s strengths and audiences.
“That’s a wrap!!’ yells the Director. That’s it, the very last scene of your video is shot and the project is done. The crew celebrates with laughs and high fives while the editor stands from afar, watching them, knowing that the project is definitely not done. In fact, it’s only just begun.
Video is a visual medium- we all know that. But before you can make your video, typically you will need a script- not so visual. So what better way to communicate and plan for a visual piece than accompanying those words on a page than with, well, visuals?
One of the most important elements that are often overlooked in video is the relevance of the message to the medium. In other words, just how important it is for your video to be matched to the right platform, and in turn to the audience that lives within that platform.